October 2009
4 posts
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“Virtual Goods let you monetize your most engaged players”
– Amy Jo Kim
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Designing For Monetization: How To Apply THE Key...
The last several quarters have brought amazing new dynamics to the social gaming scene. Companies are reportedly making more money and hit games are growing faster than even the most bullish pundits could have predicted a year ago. Exciting times. As part of my ongoing exploration of social gaming success factors, I took a crack at exploring how metrics are being applied to shape social game...
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WatchAn insightful and very funny presentation from Rory Sutherland, Vice Chairman of the Ogilvy Group, on perceived value. While he doesn’t make this connection, perceived value is arguably at the psychological center of all virtual goods transactions.
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Getting Right With Facebook: Social Graph Value...
An article in the Wall St. Journal on ‘how Facebook ruins friendships’ and the recent spate of photo spam on Facebook got me thinking about social network fatigue again and the specific role of social games therein. Protecting the efficacy of the social graph is a key Facebook imperative as it underpins the bulk of the value they are creating. At a very high level therefore it seems...