November 2009
4 posts
2 tags
Watch“Beyond the age of information is the age of choices”
-Charles Eames
The legendary design thinker almost certainly did not have virtual goods in mind when he made that statement but, in my opinion, it informs our industry all the same. For, like the consumer staples sector, ours is a business based on consumer choice. The work of Howard Moskowitz (see video) is extremely...
7 tags
What The Playfish Acquisition Means For The Social...
With its recently announced acquisition of Playfish, Electronic Arts is now the first traditional video game publisher to make a serious play in the quickly evolving world of social games. In addition to over $2B cash on hand, EA also holds a treasure trove of extremely valuable franchises and brand relationships. While it has been argued that brands matter less in social gaming, I think that...
4 tags
“In virtual economies, you have perfect information.”
– William Grosso
7 tags
What To Do About Deceptive Offers In Social Gaming
The latest brouhaha in social gaming revolves around the industry use of “offers” to fuel consumer purchases of virtual goods. Today’s social gaming offers are an evolved form of ye olde incentivized lead gen and co-reg. Both of these Web marketing tactics have been around for many years and have a checkered but lucrative history. The checkered bit coming, as it does for many...