June 2009
4 posts
3 tags
“Good social game ARPUs are $0.30 - $0.70 per month. Top ARPUs are $1.00 - $2.00...”
– Justin Smith
14 tags
How To Succeed In The Coming Social Gaming...
Despite the frenzy of excitement in response to the May 2007 launch of the Facebook platform, the early revenue story was not encouraging. It took awhile for social game developers to figure out the non-trivial challenges in applying the virtual currency lessons of their free-to-play brethren to an entirely different space. And the resulting revenues are now looking very nice indeed thank you...
“Acting is all about honesty. If you can fake that, you’ve got it made.”
– George Burns
11 tags
Social Network Fatigue: Part 2
Every new advertising format enjoys a honeymoon period where response rates are comparatively high. As the format becomes widely exploited by marketers, consumers adopt filtering techniques and response rates drop - aka advertising fatigue. As discussed in Part 1 of this post, social networking is akin to a new advertising format in that it enables us to broadcast our lives out to our personal...