An insightful and very funny presentation from Rory Sutherland, Vice Chairman of the Ogilvy Group, on perceived value. While he doesn’t make this connection, perceived value is arguably at the psychological center of all virtual goods transactions.
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Shanti Bergel is a social gaming entrepreneur based in San Francisco.
You should follow me on Twitter here. Alternatively, you can also get in touch by email at sbergel at gee mail dot com.
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