My name is Shanti and this is my personal blog. The views expressed herein are my own.In my day job I lead business, investment, and acquisition strategy for a leading mobile social gaming company.In my side job I do my best to be useful to awesome startups as an angel investor and advisor.Tumblr (3.0; @nattomaki)http://shantibergel.com/“Marketing wins on early platforms, product wins on mature platforms” - Jan Beckers http://shantibergel.com/post/46356375309http://shantibergel.com/post/46356375309Tue, 26 Mar 2013 12:48:00 -0700<img src="http://24.media.tumblr.com/83b7b9cda9714107ea45455b0669c4f2/tumblr_mj5f18Vceg1qzapabo1_500.png"/><br/><br/><p><a href="http://www.idc.com/getdoc.jsp?containerId=prUS23982813#.UTTktBgXgfr">Report: Smartphones Expected to Outship Feature Phones for First Time in 2013</a></p>http://shantibergel.com/post/44551638933http://shantibergel.com/post/44551638933Mon, 04 Mar 2013 10:22:00 -0800Sony announced the PS4 today and tucked way in the presentation of all the shiny new goodies was a...http://shantibergel.com/post/43613736505http://shantibergel.com/post/43613736505Wed, 20 Feb 2013 18:33:48 -0800blakemasters: Here is an essay version of my class notes from Class 9 of CS183: Startup. Errors and...http://shantibergel.com/post/41710670211http://shantibergel.com/post/41710670211Mon, 28 Jan 2013 09:49:00 -0800<iframe width="400" height="300" src="http://www.youtube.com/embed/qQT_ES4pFtc?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>My presentation at Casual Connect 2011: “Navigating The Red Oceans & Green Fields Of Social Gaming”</p>http://shantibergel.com/post/9084773009http://shantibergel.com/post/9084773009Thu, 18 Aug 2011 10:17:00 -0700social gamingfacebookSocial mediavirtual goods<img src="http://24.media.tumblr.com/tumblr_lmqu14Fosi1qzapabo1_500.gif"/><br/><br/><p><a target="_blank" href="http://www.vincos.it/world-map-of-social-networks/">The Global Expansion of Facebook:  2009 - 2011 </a></p>http://shantibergel.com/post/6495644505http://shantibergel.com/post/6495644505Mon, 13 Jun 2011 12:27:02 -0700social networkSocial mediafacebookApple appears to be cracking down on the use of offer wall providers in an effort to curtail third...http://shantibergel.com/post/4748843974http://shantibergel.com/post/4748843974Tue, 19 Apr 2011 08:49:00 -0700mobile gamingmarketingViral marketing“This is the unlit social graph, and this is where Facebook is vulnerable.” - The Unlit...http://shantibergel.com/post/4507524534http://shantibergel.com/post/4507524534Sun, 10 Apr 2011 16:05:14 -0700Social mediasocial networksocial graphAccording to a new report released today from market research firm Parks Associates, social gaming...http://shantibergel.com/post/4425854776http://shantibergel.com/post/4425854776Thu, 07 Apr 2011 15:56:00 -0700mobile gamingsocial gamingThe more things change, the more they stay the same.  Cross-promo trickery on the iOS AppStore would...http://shantibergel.com/post/4284138548http://shantibergel.com/post/4284138548Sat, 02 Apr 2011 09:21:20 -0700“Social Gaming By The Numbers: The Seven Deadly Social Metrics” - Albert Lai http://shantibergel.com/post/2583045041http://shantibergel.com/post/2583045041Mon, 03 Jan 2011 09:15:14 -0800social gamingSocial mediasocial gamessocial graphmetricsmonetizationmarketing<img src="http://25.media.tumblr.com/tumblr_lajn8g6S1G1qzapabo1_500.jpg"/><br/><br/><p>Country by country breakdown of the European market for virtual goods </p>http://shantibergel.com/post/1351736856http://shantibergel.com/post/1351736856Tue, 19 Oct 2010 08:33:51 -0700virtual goodsVirtual Currencyvirtual economy<img src="http://25.media.tumblr.com/tumblr_l9y45x0vdn1qzapabo1_500.png"/><br/><br/><p>Map of Online Communities: Summer 2010</p>http://shantibergel.com/post/1265643649http://shantibergel.com/post/1265643649Thu, 07 Oct 2010 17:32:20 -0700Social mediasocial networksocial graphsocial gaming“The key insight is that the interactions of one person affect and organize the interactions...http://shantibergel.com/post/1258431828http://shantibergel.com/post/1258431828Wed, 06 Oct 2010 16:11:47 -0700facebookSocial mediasocial graphsocial artifact“Work consists of whatever a body is obliged to do…Play consists of whatever a body is not...http://shantibergel.com/post/660667801http://shantibergel.com/post/660667801Thu, 03 Jun 2010 11:34:23 -0700game designSocial mediasocial gaming<img src="http://25.media.tumblr.com/tumblr_l33amyMv4y1qzapabo1_500.jpg"/><br/><br/><p>A Brief History of Social Games: 3100 BC - 2010 AD</p>http://shantibergel.com/post/638142189http://shantibergel.com/post/638142189Thu, 27 May 2010 10:44:57 -0700social gaming“Badges are at risk of becoming the new banner advertisement” - Foursquarehttp://shantibergel.com/post/568559263http://shantibergel.com/post/568559263Mon, 03 May 2010 10:02:15 -0700Social mediasocial networksocial gamingad fatigue<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="400" height="348" id="VideoPlayerLg44277"><param name="movie" value="http://g4tv.com/lv3/44277" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><embed src="http://g4tv.com/lv3/44277" type="application/x-shockwave-flash" name="VideoPlayer" width="400" height="382" allowscriptaccess="always" allowfullscreen="true"></embed></object><br/><br/><p><strong>The Game-ification Of Everything</strong></p>http://shantibergel.com/post/405065596http://shantibergel.com/post/405065596Mon, 22 Feb 2010 07:56:00 -0800game designsocial gamingsocial graphfacebook“NFO (News Feed Optimization) is the new SEO” - Justin Smith Presentation by Hiten...http://shantibergel.com/post/354570954http://shantibergel.com/post/354570954Tue, 26 Jan 2010 09:01:32 -0800facebookoptimizationmetricsAtul Bagga analyzes the video game space for ThinkEquity and has recently been doing an interesting...http://shantibergel.com/post/319977953http://shantibergel.com/post/319977953Wed, 06 Jan 2010 08:28:00 -0800Facebooksocial gamingARPU