About

Shanti Bergel is a social gaming entrepreneur based in San Francisco.

You should follow me on Twitter here. Alternatively, you can also get in touch by email at sbergel at gee mail dot com.

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04/19/2011


Apple Cracks Down On App Store Shenanigans, Leaves Elephant In Room

Apple appears to be cracking down on the use of offer wall providers in an effort to curtail third party efforts to game the App Store rankings using pay-per-install methods.  This is very similar to the viral channel throttling that Facebook embarked on in late 2009/early 2010. 

In an ironic bit of timing, just as Apple is tightening their policies in this regard Facebook may be about to loosen theirs.  It remains to be seen if Apple will follow the same trajectory here eventually but, it does underline the elephantine content discovery problem on iOS and corresponding lack of officially-sanctioned marketing tools for addressing it.

Posted at 8:49 AM (9 months ago) | Permalink

01/03/2011

“ Social Gaming By The Numbers: The Seven Deadly Social Metrics „
Albert Lai

Quote posted at 9:15 AM (1 year ago) | Permalink

08/01/2009

Great talk by Seth Godin on why marketing is too important to be left to the marketing department.  Cliff notes for those that don’t want to sit through the whole thing:

  • Winners are those that have something that functions combined with an idea that spreads
  • Software, more than any other product ever made, markets itself
  • Figure out how make the software connect and spread, or don’t bother
  • Hyper-clutter: marketplace now loaded with competitors in every category
  • Most products are invisible as they’re solving problems people don’t think they have
  • Word of mouth gets you past hyper-clutter; your product must be good enough that people remark on it
  • The story goes with the logo, not with the code
  • Zappos appears to be a shoe company.  They’re not.  They’re a software company in the satisfaction business.
  • Share of wallet is easier that share of market.
  • Threadless actually benefits when people game their system by telling all their friends to come to the site and vote for their entry.
  • One company to rip-off from top to bottom:  37signals
  • Nobody wants to join an average tribe

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