Shanti Bergel is a social gaming entrepreneur based in San Francisco.
You should follow me on Twitter here. Alternatively, you can also get in touch by email at sbergel at gee mail dot com.
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“Beyond the age of information is the age of choices”
-Charles Eames
The legendary design thinker almost certainly did not have virtual goods in mind when he made that statement but, in my opinion, it informs our industry all the same. For, like the consumer staples sector, ours is a business based on consumer choice. The work of Howard Moskowitz (see video) is extremely inspirational to me in this regard.
An insightful and very funny presentation from Rory Sutherland, Vice Chairman of the Ogilvy Group, on perceived value. While he doesn’t make this connection, perceived value is arguably at the psychological center of all virtual goods transactions.
